The People Votes is an educational initiative aimed at mobilizing Americans to vote. 

Our 2022 campaigns will target infrequent and non voters whose disengagement stems from their belief that their votes don’t matter, and—in the world of COVID-19 and intensifying voter suppression—that the act of voting is literally not safe. Our digital video campaigns use local voices to educate voters about the importance of state government and the power constituents have to impact local elections and policy. We believe this work can have profound implications on voter engagement and in turn, the strength of our democracy.

In addition to registering and inspiring voters, our campaigns address the challenges faced by particular demographics in the quest to vote, which may include the logistics of registration, requesting absentee ballots, local voting requirements and methods, and advance planning.