We are a disengaged democracy.
In 2016, about 100 million eligible voters sat out the election. In other words, more people chose not to vote than chose the President of the United States. This is how democracies die, but it is not too late to save ours.
IN THIS ELECTION CYCLE, WE ARE FOCUSED ON 17-34 YEAR OLDS.
Millennials and post-millennials have the power to reinvigorate the political landscape – if they go to the polls. The People Votes encourages youth to speak with one another through media, empowering them with data, and the tools of pop culture, documentary art, and social media to harness the power of their electorate and “make civics cool.”
A recent campaign produced with 70 Million Voters.
We are FOCUSING local.
In 2018, we are piloting our efforts in New York's First Congressional District, one of 206 identified "pivot counties" – counties that voted for Barack Obama in 2008 and 2012, but Donald Trump in 2016.
Our initial research indicates that in NY-01:
1) 30% of 17-34 years old in NY-01 do not intend to vote, and more than half of those non-voters say it is because they don't know enough about the candidates or issues,
2) Many in this age group would like to vote absentee but don't know how (34% in 2016 wanted to vote absentee but lacked information).
Through compelling, informative media and the tools of pop culture and social media, we intend to address these knowledge gaps and use key issues to engage the electorate in the value and need for voting.
and planning for national.
We believe much of this work will be readily scaleable across other pivot counties. Through a network of likeminded individuals and organizations, we will share our work a widely as possible and hope to create a vast, passionate distribution network through which to share our media.